Yes, that is a picture of a New Hampshire, with a green arrow and a little guy who clearly needs some 'HELP!.' Why was it on TV in Shenyang, China, I don't know. The image stayed on that channel for several hours.
My theory is that someone thought that was the coast of Japan. Still doesn't explain why the image was up for several hours. In the background there were voices speaking in Chinese, but it was too quick for me to understand.